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Image Alt Management

I. What is the ALT attribute for images and why is it crucial for building websites for foreign trade?

The ALT attribute (Alternative Text) is the text used in HTML to describe the content of an image. In the SX-Creval modular website building system, properly managing image ALT attributes has dual importance for foreign trade enterprises:

  1. Google SEO optimization: Search engine crawlers cannot directly "see" image content; they rely on ALT attributes to understand the image's subject matter. English ALT text containing precise industry keywords can significantly improve an image's ranking in Google Images, bringing high-quality, targeted buyer traffic to the website.
  2. Enhance user experience and accessibility: When overseas users experience poor network conditions that prevent images from loading, the webpage will display ALT text to ensure the complete delivery of information.

II. Globally manage image ALT tags in SX-Creval

SX-Creval employs a highly efficient "unified asset library" management model. This means that you only need to set the ALT text once in your image library, and the system will automatically output the ALT attribute you set whenever the image is used in any module of the website (such as product details, about us, or blog posts), eliminating the need for repeated entry.

Operating steps:

1. Access the image library: Log in to the SX-Creval system backend, find and click the Image (or Media Library) option in the main navigation menu on the left.

2. Edit or upload images

  • If it's a new image: Click the "Add Image" button in the upper right corner to upload it.
  • If you already have an image: Locate the target image in the image list, and click on the image thumbnail or title to enter the editing page.

3. Enter ALT text: On the image editing page, find the Alternate Text (or ALT Text) input box.
Based on the image content, enter an accurate English description.

4. Save Settings After completing the settings, click the "Save " button at the bottom of the page. The system will automatically update the ALT code for all locations using that image across the entire site.

III. Advanced Applications in Page Modules

In SX-Creval's modular page editor, you can use images in different ways:

  1. Basic Image Module: When you drag and drop or add regular image modules on the page, the system reads the global ALT text you set in the image library by default.
  2. Images in rich text editors: When you insert an image into a text editor that contains long articles or detailed descriptions, the system will automatically include a global ALT text. Depending on the specific context, some editor configurations allow you to double-click an image to modify its specific ALT description here when it is inserted (this depends on your system's advanced permission configuration).

IV. Best Practices for Writing ALT Text for Independent B2B Websites in Foreign Trade

To improve your SX-Creval website's performance on Google, it is recommended that your operations team follow these writing guidelines:

  1. Use the target market's language: Foreign trade websites must be written in authentic English (or other target languages), and should not use Chinese or Pinyin.
  2. Objective description combined with core keywords:
  • Error example: image01.jpg or seo-keyword-1-seo-keyword-2
  • Typical example: A machine
  • Excellent example: Automatic CNC laser cutting machine for stainless steel pipes
  1. Avoid keyword stuffing: Google's algorithm can detect malicious keyword stuffing. The description should be natural and fluent, as if you were describing what's in the image to a visually impaired person.
  2. Distinguish between decorative and content-related images: For purely decorative background images, leave the ALT text blank; for product images, factory scenes, certificates, team photos, etc., you must fill them out carefully.